Propfolio Case Study

Client Overview

Disrupting Real Estate with Real-Time Asset Predictive Modeling
Propfolio, a venture capital-backed startup, is on a mission to transform the real estate market with its innovative real-time asset predictive modeling technology. By using sophisticated data analytics and machine learning, Propfolio aims to revolutionize how real estate investors make decisions, providing them with actionable insights into asset performance and market trends. As a growing company in a highly competitive market, Propfolio needed a partner who could help them quickly scale their product, assemble top-tier talent, and extend their runway without sacrificing quality.

Challenge

When Propfolio first came to TechLoom Global, they were a small team working on an MVP. Their main objective was to develop a product that could provide real-time data on asset performance, helping real estate investors make informed decisions. However, they faced several challenges:
Limited resources to build a scalable development team
Need for experienced professionals in data analytics, engineering, and sales to bring their product vision to life
Pressure to scale quickly and deliver a robust product while optimizing costs and extending their funding runway

Our Solution

TechLoom Global began with a small, agile engagement focused on developing Propfolio’s MVP. We initially staffed the project with a lean team of developers, UI/UX designers, and data scientists to get the product off the ground. However, as the product gained traction and the company raised additional funding, Propfolio’s needs grew. We scaled our involvement to support not just development, but also lead generation and sales efforts. Our tailored solution included:

1. Offshore SaaS Resource Staffing:
We provided a mix of in-house and offshore resources, including front-end and back-end developers, QA engineers, data scientists, and Scrum Masters.
We also staffed their sales and lead generation teams, including Sales Development Representatives (SDRs) and Account Executives (AEs), to help them close deals faster and scale their go-to-market efforts.

2. Cost Optimization:
By leveraging a distributed team across global locations, we helped Propfolio reduce its overall staffing costs by 80%. This enabled them to stretch their runway further without sacrificing the quality or speed of their product development.

3. Full In-House Development:
As the product evolved, we provided full product lifecycle management, overseeing every aspect of development from ideation to post-launch iterations. This allowed Propfolio to focus on strategy and growth while we handled the technical execution.

Results

80% Cost Reduction:
By outsourcing key functions like development, sales, and marketing to TechLoom Global’s specialized teams, Propfolio was able to reduce their operational costs by 80% while maintaining the quality and speed required to meet market demands.
On-Time Product Delivery:
Propfolio was able to launch their predictive asset modeling tool on time, hitting key product milestones and receiving positive feedback from early adopters.
Extended Funding Runway:
The combination of reduced costs and increased operational efficiency allowed Propfolio to extend its funding runway significantly, giving them more time to continue developing the product and acquiring customers without the pressure to raise additional capital prematurely.
Scalability:
As Propfolio’s user base grew, TechLoom Global was able to scale up the development and sales teams quickly, ensuring that the company could meet customer demand and continue its aggressive growth trajectory.

Word from the CEO

“TechLoom Global has been a crucial partner in our journey to disrupt the real estate market. What started as a small engagement to help us develop our MVP has turned into a full-scale partnership that has allowed us to scale both product and team without compromising on quality. We truly value their expertise, flexibility, and dedication to our success.”
– Sam, CEO & Founder of Propfolio

Conclusion

Propfolio’s journey from a small MVP to a disruptive force in the real estate market has been fueled by a strong partnership with TechLoom Global. By leveraging our resources and expertise, Propfolio has been able to innovate quickly, reduce costs, and scale their operations in a way that positions them for long-term success. As they continue to grow, we remain committed to helping them reach new heights in the real estate tech space.